Embassy BOSA Corporation is a successful real estate development company passionate about building projects that are sustainable, a benefit to their communities and focused on livability. They approached Letterbox when it was time to refresh their existing identity and requested a young, relevant brand that could be a strong basis on which to build awareness for years to come.
Our brand solution is based on the "E" formed as a set of stairs. Stairs represent building and architecture but also a first impression and a welcome. They are also a strong symbol of progress and success, leading upward. The result is a strong and active brand statement and the perfect summation of the client's corporate culture and modern vision.