A PRESTIGIOUS CALGARY ADDRESS
Mount Royal is one of the oldest and most prestigious neighbourhoods in Calgary. Located in Mount Royal Village, where this enclave meets the urban energy of 17th Avenue, The Royal offered unparalleled locational amenities. Developer Embassy Bosa ensured that the building’s spec and private club-style amenities lived up to the promise of the Mount Royal neighbourhood at every turn.
We named the project The Royal as a tribute to the address and because this building was unique enough to become emblematic of this refined neighbourhood. From a practical point of view, much of the market would come from downsizers currently living in Mount Royal so we also wanted to indicate that the project would keep them in the neighbourhood that they loved. We then expanded this concept into the question of what it means to live the/a Royal Life. The answer is the best of everything that you need to add value to your day-to-day world.