Pure and Simple
Letterbox developed a brand identity and positioning line for Pure Marketing Group to allow their new company to stand out in the real estate development marketing industry. With three partners that are experts in three distinctly different facets of the real estate business — construction and administration, marketing, and sales support — the package of skills offered by Pure is powerful and unique.
Our positioning line "One Source. Multiple Solutions. Pure and Simple." emphasizes the ease of experience for the client, as well as the Pure focus on simple systems, clarity of information and transparency in business processes. The logo, based on the way the three primary colours of light combines to form pure white, also conveys the power of partnership which is a key strength of this new company.