OPPORTUNITIES SUCH AS THIS ARE RARE
Although they have developed several previous projects in Vancouver, this signature building is the only one to bear the Grosvenor name. This project perfectly describes Grosvenor’s philosophy of “Living Cities” – creating high-quality places supported by strong communities that are sustainable for future generations. Here refined modern luxury meets relaxed west coast living. The brand expresses the Ambleside West Vancouver character – which carries a lot of nostalgia – harmoniously within the context of this historic British developers philosophy.
Artistic black and white photography celebrating the beachfront lifestyle here is a main touchpoint of the brand. Photography of and quotations by the many prestigious local partners in this project – including architect James Cheng, interior designer Mitchell Freedland and artists Gordon Smith and Douglas Coupland – emphasizes the truly extraordinary nature of the project. Contrasting these black and white images are rich, colourful renderings and photographs featuring the views and homes. Together they create a visual story that demonstrates what a rare opportunity these homes are.